product launch

product launch
product launch product launch launch2

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product launch UK US noun [C] MARKETING, COMMERCE
the process of introducing a new product for sale for the first time and attracting people's attention to it: »

An important aspect of managing a product launch is tracking early sales.

»

a product launch plan/strategy

the time when a new product is introduced for sale the first time, or an event arranged to attract attention to this: »

We will advertise on TV for a month before the product launch.

»

500 guests attended the product launch.

Compare PRODUCT RELAUNCH(Cf. ↑product relaunch)

Financial and business terms. 2012.

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Look at other dictionaries:

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  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …   Wikipedia

  • product relaunch — UK US noun [C] MARKETING, COMMERCE ► a change to a product or the way it is sold, in order to make it available as a new product to increase sales: »The company reacted to criticism of the vehicle with a product relaunch, changing the name of the …   Financial and business terms

  • launch — ▪ I. launch launch 1 [lɔːntʆ ǁ lɒːntʆ] verb [intransitive, transitive] 1. COMMERCE MARKETING to show or make a new product available for sale for the first time: • The company is launching a new range of hair products …   Financial and business terms

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  • launch — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ commercial, official, press (esp. BrE), public ▪ The commercial launch was the end of 2007. ▪ She is signing copies of her book at the official launch …   Collocations dictionary

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  • product — prod‧uct [ˈprɒdʌkt ǁ ˈprɑː ] noun 1. [countable] COMMERCE something useful and intended to be sold that comes from nature or is made in a factory: • Distributors for Amway sell numerous products, including cleaning and personal care products …   Financial and business terms

  • LAUNCH Conference — Key people Jason Calacanis The LAUNCH Conference was created by Jason Calacanis. Although it is legally unrelated to the TechCrunch40 and TechCrunch50 events, it has been perceived as the natural evolution of those events citing Calacanis… …   Wikipedia

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